Lately it has become common practice for every trendy new tattoo shop to include the word “Custom” in their trade name/and or logo. Quite often, I am taken back by the “Custom” logo that they have, which is almost always a horrible photo-shopped image with a generic font that resembles circus lettering, with some other celtic font thrown in there too. When I see these “Custom” signs outside of these “Custom” tattoo shops, I cannot help but feel as though the word “Custom” is being used incorrectly! If you claim to be a “Custom” tattoo shop, what exactly does that mean? Apparently, it has NO meaning in a LOT of places!
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